A Convergent TV Platform Built For Agencies

Tire Discounters is already on TV and you manage the media buy. Here's the attribution layer that proves what it's driving.

Tire Discounters is already on TV and you manage the media buy. Your digital analytics stack is solid. What's missing is the attribution layer connecting those airings to store visits and service appointments. Holding company agencies have it. Tatari gives your team the same convergent TV buying and measurement without the overhead.

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Data is not real and for illustrative purposes only
Why we sent this
  • → You won the Tire Discounters AOR in February 2025. They're already spending on TV. The question isn't whether TV is in the plan -- it's whether you can show them what it's actually driving. Right now you can't. Tatari fixes that.
  • → Hearst gives Medium Giant the financial backing to invest in infrastructure holding company agencies have had for years. Convergent TV buying and attribution is one of those gaps. Tatari is the platform, not a retainer.
  • → When you pitch the next AOR, measurable TV is a differentiator. Montana Tourism and the Cotton Bowl are already in the portfolio. Streaming TV that ties to hotel bookings and ticket searches is the story that wins the next one.
What Makes Tatari Different?
One platform for every client that runs TV. Prove it works for Tire Discounters, then extend it across the roster.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
When Tire Discounters has three creative executions rotating on TV, attribution shows which one is driving appointments and which one isn't. That's a creative optimization conversation, not a media report. It changes what you bring into the next client review.
Direct media execution
Tatari holds direct relationships with Hulu, Peacock, HBO, and every major linear network. No exchange, no SSP -- guaranteed placement in verified environments at lower CPMs than programmatic. For clients where brand safety and context matter, that's the difference between a reputable buy and a black-box delivery report.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and streaming planned together, bought together, and attributed together. One platform replaces the separate workflows your team runs today for broadcast and digital video. For a 120-person agency managing multiple verticals, that operational efficiency compounds fast across the portfolio.

See our media buying tools for TV
Measurement

Every airing -- linear or CTV -- reports the following morning. Not a weekly summary. Not a post-campaign wrap. The same morning-after cadence your digital team already runs on paid search and social, now applied to TV. That's what it looks like to bring digital accountability to broadcast.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
When DAC could prove what TV drove, clients expanded their TV budgets. The measurement didn't just justify the spend -- it grew it. That's the relationship dynamic Tatari creates for the agencies that use it.
New revenue
A full TV service line
Agencies that can prove TV performance win more TV clients. The capability becomes the pitch. Every case study you build on Tire Discounters is the deck you take into the next auto services or QSR prospect.
Premium access
Inventory beyond programmatic
Hearst's backing gives Medium Giant the runway to invest in TV infrastructure. Tatari is built to scale across a portfolio -- one MSA covers every client, not a separate negotiation per campaign. That's how an agency moves from testing TV to owning it.
Next step for Medium Giant
See what Tire Discounters looks like with real-time attribution on every TV airing.

Tatari will show a live attribution demo against Tire Discounters' current TV spend and a proposed MSA structure covering the full portfolio -- one conversation, not a separate pitch per client.

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